Privacy Policy

Last updated: November 2025

1. Introduction

This Privacy Policy explains how Pashkina OÜ (“we”, “our”, “us”) collects, uses, stores, and protects your personal data when you visit pashkina.shoes, make a purchase, or interact with our services.

We comply with the General Data Protection Regulation (EU 2016/679) and applicable Estonian data-protection laws.

By using our website, you agree to this Privacy Policy.

2. Company Information

Pashkina OÜ
Registry code: 17340792
Legal address: Harju maakond, Tallinn, Kesklinna linnaosa, Tornimäe tn 5, 10145, Estonia
E-mail: office@pashkina.shoes

3. What Data We Collect

Identity and contact details: name, e-mail, phone, billing and shipping address.
Order information: products purchased, payment data (handled via secure third-party processors), delivery status.
Technical data: IP address, browser type, device, operating system, cookies.
Marketing data: newsletter subscription, preferences (if consent is given).

4. How We Use Your Data

To process and fulfil your orders and payments.
To deliver your purchases via logistics partners (e.g. DHL).
To provide customer support and handle returns.
To communicate with you about your order or account.
To send marketing e-mails if you have subscribed.
To improve our website, products, and user experience.

We do not sell or rent your data to third parties.

5. Legal Basis for Processing

We process data under GDPR Articles 6 and 9 based on:

Performance of a contract.
Compliance with legal obligations (accounting, tax).
Legitimate interests (security, fraud prevention, analytics).
Consent (marketing, cookies).

Consent may be withdrawn at any time.

6. Sharing Your Data

We share data only with trusted processors:

Payment processors: Stripe, Paysera.
Logistics partners: DHL (for shipping and returns).
Platform provider: PrestaShop.
Analytics and marketing: Google Analytics, Meta Pixel (only with consent).
IT and hosting: EU-based servers.

All third parties act under data-processing agreements and may not use data for their own purposes.

7. Cookies and Tracking

We use cookies to operate our store, analyze traffic, and personalize content.

Types:

Essential – required for checkout/login.
Analytics – measure site usage (GA4).
Marketing – only with your consent.

You can manage cookies in your browser or via the site’s cookie banner.

8. Data Retention

Orders & invoices – 7 years (as required by Estonian law).
Customer support – 2 years.
Marketing – until consent withdrawal.

After these periods, data are deleted or anonymized.

9. Data Security

We apply technical and organizational measures to protect data from unauthorized access, disclosure, or destruction. Data are stored on secure EU servers and transmitted via SSL encryption. Access is restricted to authorized staff only.

10. Your Rights under GDPR

You have the right to: access, rectify, erase, restrict processing, object, withdraw consent, and request data portability.

You may lodge a complaint with the Estonian Data Protection Inspectorate (www.aki.ee).

11. International Data Transfers

If data are transferred outside the EU/EEA, we ensure appropriate safeguards using the European Commission’s Standard Contractual Clauses (SCCs).

12. Children’s Privacy

Our site and products are for adults. We do not knowingly collect data from persons under 16.

13. Changes to This Policy

We may update this policy to reflect changes in law or our practices. The latest version is always available on our website.

14. Contact Information

E-mail: office@pashkina.shoes
Company: Pashkina OÜ
Address: Harju maakond, Tallinn, Kesklinna linnaosa, Tornimäe tn 5, 10145, Estonia

15. Limitation of Liability

While we take all reasonable measures to protect personal data, Pashkina OÜ cannot guarantee absolute security against unauthorized access beyond our control. We are not responsible for privacy practices of third-party websites linked from our site. Users should review those policies separately.

16. Data Processing for Deliveries

To fulfil orders, we share necessary data (name, address, phone, e-mail) with logistics partners such as DHL solely for delivery purposes. They process these data under our instructions and do not use them for any other purpose.

17. Automated Decision-Making and Profiling

We do not use automated decision-making or profiling that produces legal or significant effects on individuals. Any analytics or marketing tools we use are aggregated and non-personal.

18. Links to Other Websites

Our website may contain links to external sites (e.g. Instagram, YouTube, payment providers). We are not responsible for the content or privacy practices of those sites. Visiting them is at your own discretion.

19. Governing Law and Supervisory Authority

This Privacy Policy is governed by the laws of Estonia and the European Union.

Supervisory authority: Estonian Data Protection Inspectorate (AKI)
Website: https://www.aki.ee